KEY COURSES

Course Outlines

INTERNATIONAL MANAGEMENT

The main things I took from this course were to be mindful of your investments and purchases, what your investing into and who is behind the products you buy as a consumer. I also incorporated listening to the news every day, with my Alexa I can specify business, global news and other channels, to stay current on trends, software, and economic impacts.

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The course has a strong overall theme of globalization focusing on the differences between countries. There were many conversations about cross-border trade and investment which helped students better understand the influences of the power of a country and the laws related to trade. The global monetary system was a topic heavily taught and discussed in class as well as I was able to create a report on the topic and the foreign exchange market. Businesses competing in a global marketplace and where someone from Canada would source and implement a business globally as well as the opportunities and weaknesses of foreign investments.

DIGITAL MEDIA AND MARKETING

The experience I gained from this course showed me what working with a real company with actual goals can be like. I developed a leadership role throughout the course in my group which really displayed my professionalism. It also gave me my first opportunity to create content.

The focus of this course is understanding what Digital Media is and its impact. Creating a digital media strategy and understanding all the variables for executing the strategy. Learning how to conduct market research and what each set of data can help the marketer better understand the consumer. Understanding what content strategy is and how to create a user experience design. Website development and mobile development and their expenses and strengths and weaknesses.

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Assignment with the non-profit (MediaSmarts):

• Affiliate marketing

• Navigate and understand the businesses CRM & SEO

• Review social media channels & strategy to create similar advertisements on brand 

• Enhance mobile marketing with goals and strategies to reach companies objectives.

• Understanding analytics & conversion with KPI's and Google Analytics

MARKETING MANAGEMENT

This course was definitely in attempts to prepare students for OCMC and we reviewed many cases. I can honestly say this course made me ready for any presentation or meeting and to always conduct myself professionally. In addition, this course challenges my problem-solving skills with time constraints and different locations and businesses I was unaware of or never encountered.

An overview of marketing management and what it entails. Conducting the proper market research for the given case. Understanding how consumer behavior influences a case and the solutions provided. The importance of understanding the customer's needs and creating a customer-driven marketing strategy. Using the marketing mix to give recommendations for a case. The implementation of Marketing Strategy with a timeline.

ENTREPRENEURSHIP

This course enhanced my financial abilities and really understanding how the number of purchases affects profit while costs may fluctuate but prices must remain. Also understanding how to determine a target market, there are steps and ways to really narrow down to a niche group but that number influences every other calculation. This course helped me understand how a business internally operates based on external and internal factors.

This course taught students about small business and conducting market analysis in attempts to understand the opportunities and threats. Understanding markets and their consumer information. Financing planning is a crucial mathematical skill needed to plan for a business and being able to conduct business based on resources. Developing management and marketing strategies in attempts to create a valuable business proposition while creating contingency plans and ways to drive business. 
Develop a business plan in accordance with the format provided.